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February 15, 2016
013: Attracting Clients

This week we're talking about why it's better to attract clients than go out and approach them yourself. We think it's the best way to get a professional working relationship off on the right foot and we'll explain why. Attracting clients is a 'long play' involving positioning yourself as an expert in your niche by doing content marketing and being picky about what work you take on. It takes time to build your reputation in this way, but we think it’s worth it. We’re both in different stages with our client work, so listen in to hear about our experience with client work, and what we’re doing to attract the type of projects we really want to work on.