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January 13, 2020
174: How to start and grow a design Youtube Channel

Have you ever thought about starting your own YouTube channel? In this week’s episode of Design Life we speak about our channel’s journeys, what has worked consistently and what we have done differently over time. We speak honestly about growing our channels, dealing with controversy, balancing content, monetisation and sponsorship. This episode is a must-listen for any designer who wants to start or grow a design YouTube channel.

key takeaways

If you are searching for specific content online and you can’t find it, consider it a sign that you need to start creating that content yourself.

The most important thing you can do when you start your YouTube channel is to build the habit of making videos. This will help you to figure out the videos that you want to make. In the early days consistency is key, publish consistently so that your audience know when to expect your next video.

If you want to grow your channel, starting a series is a great way to do it. If someone likes one video they will be interested to watch the rest of the series. Having different types of content will appeal to different viewers. Talking about tools and tricks of the trade will interest people and keep them coming back for more.

Share videos that show your personality. This builds trust with your audience. Talking about your design journey, where you learned your trade and what you love about being a designer will help show your passion for design. Weave your personality into each video.

If you are considering monetisation and sponsorship, think carefully about the kind of companies and products you want to promote through your channel. Ensure that deadlines, timelines and payment schedules are set out clearly from day one.

show timestamps

01.39 – Catch up
04.15 – Gaps in the Youtube design community
10.18 – Striking a content balance
12.13 – Our favourite videos to make
16.44 – Dealing with controversy
19.06 – Growing your channel
24.50 – Evergreen vs tentpole content
27.05 – Monetisation and sponsored content

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