In this episode we’re talking about the importance of having a personal brand, and how it’s more than just a logo; it’s the essence of everything you do. We chat about how we approached naming and designing our own brands (and the struggle of being your own client) and how building up a personal brand early on when you’re still learning design will give you a head start and help your chances with full time jobs as well as freelance. We’ll give you some names of people with personal brands we love, along with our advice for developing your own.