Repositioning your niche or your content isn’t necessarily about what you’re doing, but how you’re doing it. You may find yourself going down a path that’s not quite right for you, or perhaps your goal changes and you need to reposition to reflect that. In this episode we talk in detail about some changes we’re making to the content we put out online and why we feel this change is necessary.
When you create content regularly, it can be easy to find yourself being influenced by the content others make and feel you should be doing that too. You may end up on a path that wasn’t what you intended, so it’s good to stop and evaluate where you’re heading and course-correct if need be.
When you reposition your content you may find that some of your audience drops off, but that’s okay. Remember a small engaged audience is better than a large unengaged one.
Repositioning is all about testing; trying out new things to see if they will help you on your path towards your goal. Don’t be afraid to try new things and see how they work for you.
00:00 – Intro & catch up
04:10 – What is repositioning?
06:15 – Femke’s repositioning
14:00 – Testing
17:40 – Charli’s repositioning
27:20 – What if it doesn’t work out?
28:05 – Our listeners repositioning
33:10 – Following others down a path
35:40 – A journey