When you market yourself for freelance work, there are two main ways to brand yourself: as an individual or as a studio. In this episode we discuss the pros and cons of each and help you figure out which option is best for you.
The way you brand yourself will affect the perception people will have of you. Some people feel that branding yourself as a studio can encourage people to take you more seriously.
Branding yourself as a studio with a SEO-friendly name is a great way to target a specific niche.
Generally, studios attract bigger clients and more complex projects, so if you’re a studio of one, be sure your website makes it clear what kinds of projects you take on.
Marketing yourself as an individual, especially when you’re starting out, is great for building your reputation as a creative.
There are still opportunities to do work for big companies as an individual. Once you make a name for yourself and identify your specific skill set, you’ll be approached for projects because a company wants to work with you in particular.
00:00 – Intro and catch up
04:40 – How Femke brands herself
08:10 – Your personal brand
12:00 – The types of clients individuals or studios attracts
13:30 – Building a name for yourself
16:00 – If you’re just starting out, what should you do?
20:20 – Naming
24:20 – Our listeners thoughts
31:30 – Your goals
33:50 – Being clear about what you offer